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Where values guide,
value grows.

We invest behind, and partner with, pioneering leaders to build enduring enterprise value forged with entrepreneurialism, open communication, and integrity.

We know, because we've done it.

As the team who built KIND Snacks from an outside-the-box idea into a multi-billion-dollar business, we know how a values-centered culture cements bonds, builds character, and drives success for all stakeholders.

Now, we're supporting your journey.

Our team of accomplished investors and strategic operators provide bespoke strategic partnership that allows us to be trusted thought partners along your journey.

We look to invest in companies that are solving a meaningful consumer problem and charting a clear pathway to scalable, sustainable growth.

While we evaluate every opportunity on a case-by-case basis, these are the key qualities that guide us:

01

Companies enhancing consumers' lives

02

Proof of commercial traction

03

Best-in-class unit economics

04

Values aligned partners oriented toward success

Our Partners

Well Labs+

Led by Reetu Gupta, Well Labs+ is committed to revolutionizing the med spa industry through strategic partnerships. By providing operational support, financial expertise, and industry insights, they empower practices to optimize efficiency, enhance client experiences, and drive long-term growth. Learn more.

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Lead

Cava

Co-founded and led by Brett Schulman, CAVA brings heart, health, and humanity to food rooted in the Mediterranean heritage of its co-founders. Cava is a co-investment with SWaN & Legend Venture Partners. Learn more.

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Co-Invest

LiveWell

Led by Jason Growe, LiveWell is an independent home care provider committed to outstanding clinical outcomes and exceptional patient experiences. LiveWell’s dedicated team excels in rapid response, payer flexibility, and successfully managing clinically complex patients. Learn more.

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Lead

Barry's

Launched in 1998 and led by Joey Gonzalez, Barry's is the original high-energy cardio and strength interval training workout. Barry’s is a fitness leader and a community and lifestyle that makes working hard and getting strong, fun. Barry’s is a co-investment with Princeton Equity Group. Learn more.

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Co-Invest

Athletic Brewing

Born out of the lifestyles of its co-founders, Bill Shufelt and John Walker, Athletic Brewing Company is reimagining beer for the modern, active adult. Athletic makes great-tasting craft brews that let you enjoy the refreshing taste of craft beer, without the alcohol or the hangover. Learn more.

Co-Invest

KIND

Founded by Daniel Lubetzky, KIND pioneered a new snacking category based on delicious nutrient-dense foods. The company has grown into a multi-billion-dollar global leader in wellness and social impact. Learn more.

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Founded
Meet Our Partners

Press

Two of a Kind: Founder of Snack Company Seeks to Back Next Big Consumer-Health Startup
Daniel Lubetzky Has Gotten Out of KIND and Into Longevity
The creator of Kind Bars is now investing in longevity. Here's what his firm is betting on.
KIND Snacks founder Daniel Lubetzky begins new ‘journey’ with Camino Partners
Kind founder, former executives launch Somos, a Mexican food brand built on authenticity
After 7 Years of Bootstrapping, Snacks Company Belgian Boys Receives Backing From Kind’s Daniel Lubetzky

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