The most epic journeys don’t follow a roadmap.
They are forged by teams whose values serve as guideposts for navigating unexpected turns, inevitable roadblocks, and seemingly insurmountable climbs.
Our values
Three core values drive our team and partnership approach.
Leading with
integrity
We try to do the right thing, even when no one is watching. We operate with honesty and transparency, and we treat people with kindness and respect.
Strengthening
each other
We achieve our goals with open communication founded in trust. We give and receive feedback openly and prize hearty debate.
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Entrepreneurialism
We pursue our goals with an ownership mentality and commitment to excellence. We challenge conventions and take calculated risks.
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Our leadership team started KIND from the ground up, growing it from $0 to multi-billions in value with just $5M in primary investment - and through it all, our hungry and kind values led the way.
As pioneers in health and wellness, we created a new category focused on simple, nutritious ingredients and clear, transparent packaging. We expanded KIND into 40 markets worldwide, all with a goal to make the world a little kinder.
Now, we're putting our experience to work with you.
Press
Inside the strategy behind Daniel Lubetzky and former KIND execs’ investment platform, Camino Partners
After 7 Years of Bootstrapping, Snacks Company Belgian Boys Receives Backing From Kind’s Daniel Lubetzky
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